Chief Executive Officer of The Architeckz Inc. and Turfin Entertainment Jeriel Bey has worked fifteen years in the field of Marketing and Artist Development and Choreography in the entertainment industry working with Motown Records, Biv 10 Records, Priority Records, Music video Directors Hype Williams, Little X, and Hollywood's top African-American Casting Agency Robi Reed-Humes & Associates. He has Produced Commercials for Sprite Remix and Promoted the first ever Hip-Hop Freestyle Sporting Event in the Bay Area. Jeriel has done Choreography for The Billboard Music Awards, Fergie,E-40,Snoop Dogg and Pepsi Smash Bay Area Commercial to name a few. The focus of his life has been for the Upliftment of fallen Humanity all while standing on the Principles of Love, Truth, Peace, Freedom, and Justice.


Lincoln Elementary-Richmond,Ca

Kenndy High School-Richmond,Ca

The Eastbay Center-Richmond,Ca

Featured Video Performances

Comcast On Demand

Get Up & Dance " Turf Dance Channel"– Producer/Choreographer 2011

Rich & Tone Productions

Universal Studios City Walk Hollywood (Assistant Choreographer).

Fergie                Fergalicious/Assistant Choreographer (Turf Dancing).

E-40                 Tell Me When To Go/ Choreographer.

E-40                U and Dat Featuring, Kandi, T-Pain/ Choreographer.

The Pack            Vans.

Too Short            Blow The Whistle/ Choreographer.

Snoop Dogg            Candy/ Choreographer.

Keak Da Sneak            Superhyphy/ Choreographer.

Live Performances:

Billboard Music Awards:    2006 Fergie Performance/ Assistant Choreographer (Turf Dancing).

Anaheim Pond:            Power House E-40 stage tour/Choreographer.

Chris Brown:            Up Close And Personal Tour/Assistant Choreographer.

BET:                106 &PARK E-40 1st 106 & Park Performance/ Choreographer.

Nick Cannon:            Wild’n Out E-40 performance/Choreographer.

AND1:                Mix Tape Tour Halftime Featured Artist (25 cities)/ Head Choreographer.

Pepsi:                 Smash the Mic/Bay Area edition/E-40/Choreographer.

House of Blues:             TI & Friends 2006 BET Awards Pre-party/E-40/ Choreographer.

MTV:                Jamie Kennedy Show/My super sweet 16 show/ Choreographer